
Elevator Pitch Example - How To Create A Personal Elevator Pitch
Learn how to create the perfect elevator pitch to impress potential employers or land new clients
5 chapters
- Introduction and Importance of Elevator PitchesWhat You'll LearnHow to create a perfect elevator pitch, the ideal length, and what to say to spark interest in potential employers or clientsWhy It Matters• Essential for career progression whether you're a job seeker or entrepreneur • Builds confidence when meeting prospective clients, attending networking events, or job fairs • Provides a powerful representation of who you areCore PurposeTo quickly let others know your expertise and accomplishments while designing the pitch to ignite a two-sided conversation, not a one-way monologueThe Baseball AnalogyThink of pitching a ball to someone—they pitch it back. You want a two-sided conversation, not rambling
- Step 1 & 2 - Identify Who You Are and Your WhyOpening StatementStart with a simple statement that quickly grabs attention and piques interest about who you are and who you helpExample OpeningI am a career and business strategy coach helping working professionals find a career that brings true happiness and fulfillmentExpressing Your WhyMention why you do what you do to keep the other person engaged and help explain your purpose, passion, and commitmentExample Passion StatementOne of my greatest passions is to provide award-winning career guidance to business professionals that want to learn top-notch job search strategies, LinkedIn tactics, interview prep skills, and career transition approaches
- Step 3 - Explain What Makes You UniqueHighlight DifferencesTalk about what makes you special and different after explaining who you are, who you help, and whyShow Accomplishments• Mention your greatest accomplishments • Discuss the largest problems you've solved • Share major contributions you've madeBuild CredibilityYour accomplishments keep the momentum going and give you credibility in the conversationExample Unique ValueIn addition to career strategy, I help my clients explore options for starting and growing a new business and provide actionable advice to those striving to become entrepreneurs
- Step 4 - Include a Call to ActionGoal SettingYour goal at the end of the conversation is to get the other person to take some type of actionAction Options• Exchange of business cards • Request to connect on LinkedIn • Follow-up meetingQuestion StrategyOne of the best ways to get action is by asking a simple question that opens dialogueExample QuestionIs entrepreneurship something you've considered before? This starts a new relationship and hopefully leads to your end goal
- Step 5 - Practice and the Simple FormulaPractice Method• Practice your elevator pitch out loud • Say it to family members, friends, colleagues, and coworkers • Don't be afraid to change it as you evolveTiming GoalPractice saying your pitch within 30 seconds or less, avoiding ramblingSimple FormulaI am a [list what you are] helping [list who you help]. One of my greatest passions is [list one of your passions]. I've been fortunate to [list biggest problems you've solved or accomplishments]. Have you ever [list the question to get them to take action]IterationYour elevator pitch will go through different iterations and change over time depending on your recent accomplishments or problems solved





