How to Create an Elevator Pitch by Michael Hyatt
4 chapters
- Understanding the Elevator PitchDefinitionA short pitch about your product, service, brand or cause that is succinct enough to communicate your message when needed.Key Benefits• Forces you to achieve clarity about what you're asking for • Helps you understand your customer's perspective and needs • Gives you a tool to enroll strategic partners needed for successOriginThe concept comes from the scenario of standing in an elevator with someone important and only having a few floors to pitch your idea and get their buy-in.ImportanceA well-tuned elevator pitch forces clarity, helps you connect with your customer's needs, and enables you to enroll people in your vision in a succinct and compelling way.
- The Four Components of an Elevator PitchComponent OneState the product and its category clearly and simply.Component TwoDescribe the problem you're trying to solve.Component ThreeFocus on your proposed solution.Component FourState the key benefit of your proposed solution. Nailing all four components gives you a much better chance of a successful pitch.
- Example: A Successful Elevator PitchProject OverviewAn inspirational book titled Cloudverst about a young talented musician who dreams of conducting symphonies.Central ChallengeThe musician cannot read music, which prevents anyone in the music business from giving him a break.ResolutionDespite this obstacle, his hard work, honesty and determination lead him to succeed.ReceptionThe pitch successfully resonates with the listener, who responds positively and wants to stay in touch.
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